Certifications vs. attributes
Certifications are verified by an independent organisation — someone outside the brand has checked the claim. Attributes describe a product's characteristics and are generally declared by the brand itself. Both are useful, but a certification is a stronger signal, so they are listed first below.
Certifications
Independently verifiedIndependently audited programmes. A brand has to apply, submit evidence and be reviewed by an outside body to display these.
B Corp
B Corp certified for social and environmental performance
Fair Trade
Fair trade certified, supporting ethical labor
EWG Verified
EWG verified for ingredient safety
Organic
Made with certified organic ingredients
Animal Welfare
How a product treats animals, in its ingredients and in its testing.
Vegan
Contains no animal-derived ingredients
Cruelty Free
Not tested on animals
Environmental Protection
Impact on ecosystems, waste streams and emissions across the product lifecycle.
Reef Safe
Safe for marine ecosystems and coral reefs
Plastic Free
Minimal or no plastic packaging
Compostable
Can be safely composted at end of life
Biodegradable
Breaks down naturally without harming environment
Refillable
Offers refill options to reduce waste
Low Waste
Designed to minimize waste throughout lifecycle
Zero Waste
Zero waste manufacturing process
Carbon Neutral
Carbon neutral production and shipping
Ingredients & Materials
What the product is made of, and where those inputs come from.
Non-Toxic
Free from harmful chemicals and toxins
Natural
Made from natural, plant-based ingredients
Gluten Free
Gluten-free formulation
Upcycled
Made from upcycled or repurposed materials
Sustainably Sourced
Ingredients sourced from sustainable suppliers
Locally Sourced
Ingredients sourced locally to reduce emissions
Production & Packaging
How the product is made and how it reaches you.
Handmade
Handcrafted by artisans
Sustainable Packaging
Uses eco-friendly, recyclable packaging
Not every product carries every label. Look for these badges on any product page to see which apply.
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